As everyone that has seen the internet for the last 10 years knows, the age of convergence is finally upon us. This convergence is allowing the use of so called enhanced content to be included with the text and pictures that we've been delivering for years.

Imagine how powerful Time magazine would be if they had the ability to include news videos along with their in-depth coverage of their cover story and allow you to not only read the story, but experience it as well. That would be a killer app -- well, now it's possible. Back in 1997, I had a couple of meetings with a young chef in NY City named Bobby Flay. During those meetings we discussed a web property that we code-named 'ChefNet'. This property was essentially the Food Network on the web. My advice to Bobby in those meetings was simple -- it ain't there yet. At the time I was right, and look at what Bobby's done in the last 10 years on television.

Fast forward 10 years. You can now look at the MSNBC website and see video integrated into their news stories. Podcasting and online radio is now one of the fastest growing spaces on the web, from a monetization perspective. It's now to the point where your business needs to have a tv commercial online in order to get attention, you need to be heard, not just seen (since most people dont actually read anything). This might sound like this is going to cost an absolute fortune for you to deal with -- but it doesn't.

We have expertise and experience in implementing Blogging applications (we worked on the commercialization of an Open Source blogging application MyBlogSite.com as well as a photo sharing application named MyPhotoAlbum.com). As seen in several other case studies, we have implemented both audio as well as video directly into the sites that we have worked with. This is not nearly as expensive as you might think.

We can produce and host your audio spots if you do not have the ability or expertise as we have 2 audio recording facilities at our disposal with state of the art digital recording equipment -- PLUS we have an experienced radio DJ with stints at stations from NY to Pennsylvania over the last 24 years. We know audio! We have a professional, published photographer on staff. We know photos! We have a former software developer on staff as well to help you with whatever implementation you need.

Our success can be measured not only in our implementation of these technologies but also in our ability to help with the marketing of the properties. The traffic and listenership on on the podcast site that we have helped to develop has grown over 300% in 4 months and has thousands of listeners per month, AND has even expanded to launch a 24-hour online audio stream of its own (yes, we can help with that as well).